Looking at the Data and Drawing the Wrong Conclusions
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The Back-to-School Season is Boosting Digital Marketing
From the second half of August onwards, user behaviour begins to change across many sectors. Sectors such as education, technology, stationery, clothing and transport
Up-to-date blog content provides a competitive advantage
Whilst some blog posts continue to attract visitors for years, others can lose their visibility in a short space of time. One of the key reasons for this difference is the content itself
Autumn Preparations Begin Before Summer Ends
Many brands begin planning their autumn campaigns in August rather than September. Content creation, advert preparation and SEO work are mostly carried out