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AI-powered search systems now provide users with direct answers rather than a list of links. With this shift, brands’ visibility strategies are also evolving. GEO, or Generative Engine Optimisation, refers to optimising content so that it is referenced by artificial intelligence. The aim is not merely to feature in the rankings, but to be visible within the generated answer itself. In this new era, visibility is measured more by being quoted than by being clicked on.
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From the second half of August onwards, user behaviour begins to change across many sectors. Sectors such as education, technology, stationery, clothing and transport
Whilst some blog posts continue to attract visitors for years, others can lose their visibility in a short space of time. One of the key reasons for this difference is the content itself
Many brands start planning their autumn campaigns in August rather than September. Content creation, advertising preparations and SEO work are mostly carried out
